MISLEADING ADVERTISEMENT AND CONSUMER PROTECTION IN INDIA A Critical Analysis under the Consumer Protection Act, 2019 Coming Soon

The rise of ads in Indias fast-growing digital market is a big threat to consumers, fair trade and public health. This study takes a look at Indias laws on misleading ads focusing on the Consumer Protection Act of 2019 which started on July 20 2020. * The study checks how 'misleading advertisement' is defined in Section 2(28) of the Act. * It also looks at the Central Consumer Protection Authority, a regulator and what happens when famous people advertise things they do not use under Section 21. * Additionally it questions if the punishments under Sections 21 and 89 are enough. The study uses court decisions orders from the Central Consumer Protection Authority and rules from other countries like the EU, the UK and the US. It finds that while the 2019 Act is a change from reacting to problems to stopping them there are still gaps, in enforcing the rules holding digital platforms accountable regulating artificial intelligence and coordinating with other regulators. The study ends with a list of 12 changes needed including changing the law making institutions stronger and giving power to consumers.