Performance Improvement in Digital Marketing Using Augmented Reality

This project focuses on improving the digital shopping experience for footwear through an interactive virtual try-on system. Many users struggle to find the perfect shoe size or fit when shopping online, which often leads to returns, dissatisfaction, or hesitation in purchasing.To solve this, we developed a web-based platform that helps users see how a shoe would look on their foot before buying it. The user can scan their foot and then choose from a variety of shoe models displayed in the catalog. Once selected, the shoe is overlaid onto the scanned foot image, giving a real-time try-on effect.The idea behind this project is to make online shoe shopping easier, more reliable, and user-friendly. It aims to build trust between brands and customers by showing how a product might actually look when worn. This helps users make more confident purchase decisions.Our system also includes links to real websites where the shoes are sold, so users can directly buy the products after trying them virtually. In addition, details such as price, fit type, and foot compatibility are clearly shown to guide buyers.This method saves time, reduces return rates, and provides a unique shopping experience. We believe such digital tools can shape the future of online shopping, especially in the fashion and retail industry.

@article{ijter2025212507235703,
  author = {Dr. Challa Narasimham  and Dudi Sai Sri Sneha },
  title = {Performance Improvement in Digital Marketing  Using Augmented Reality},
  journal = {International Journal of Technology &  Emerging Research },
  year = {2025},
  volume = {1},
  number = {3},
  pages = {76-86},
  issn = {3068-109X},
  url = {https://www.ijter.org/article/212507235703/performance-improvement-in-digital-marketing-using-augmented-reality},
  abstract = {This project focuses on improving the digital shopping experience for footwear through an interactive virtual try-on system. Many users struggle to find the perfect shoe size or fit when shopping online, which often leads to returns, dissatisfaction, or hesitation in purchasing.To solve this, we developed a web-based platform that helps users see how a shoe would look on their foot before buying it. The user can scan their foot and then choose from a variety of shoe models displayed in the catalog. Once selected, the shoe is overlaid onto the scanned foot image, giving a real-time try-on effect.The idea behind this project is to make online shoe shopping easier, more reliable, and user-friendly. It aims to build trust between brands and customers by showing how a product might actually look when worn. This helps users make more confident purchase decisions.Our system also includes links to real websites where the shoes are sold, so users can directly buy the products after trying them virtually. In addition, details such as price, fit type, and foot compatibility are clearly shown to guide buyers.This method saves time, reduces return rates, and provides a unique shopping experience. We believe such digital tools can shape the future of online shopping, especially in the fashion and retail industry.},
  keywords = {Virtual try-on,  Digital shopping experience,  Footwear,  Online shoe shopping,  Web-based platform,  Shoe fitting,  Real-time try-on,  Foot scanning},
  month = {Jul},
}

Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.